THE PROJECT:
The Nike Sport Research Lab (NSRL) is Nike’s R&D division dedicated to using data science to enhance athletic performance and drive product innovation. While its advanced motion-tracking systems are typically reserved for professional athletes, NSRL set out to create a pilot program that brought this technology to everyday runners.
Nike partnered with Hovercraft Studio to translate NSRL’s complex, real-time data tracking and analysis systems into a seamless, approachable experience for the general public.
The pilot launched at the 2022 Redondo Beach 10K, where hundreds of runners participated. Each runner spent two minutes on a treadmill equipped with motion-capture cameras that tracked their movements and identified opportunities for improvement. Immediately after, participants received a personalized, in-depth visual of their performance—called their “Fingerprint.” Following the pilot’s success, Nike rolled out versions of the experience at retail locations worldwide.
I led the spatial design, creating an environment that felt inviting to runners of all experience levels while visually communicating the precision and innovation of data science. I also developed the foundational graphic language for the experience, which extended into motion content, informational visuals, and participant takeaways—establishing a cohesive, science-forward identity for this new consumer-facing NSRL initiative.
CREATIVE TEAM:
Spatial Design - Andrew Galluzzo
CD - Matt FaJohn
Digital Content - Avi Kommel
Creative Technologist - Benjamin Miles
Creative Technologist - Keith Hoffman
Animation - Stuart Inamura
Producer - Olivia Emerick